Best Buy has been a leader in a total Spanish E-Commerce Market Mix that includes web, mobile and traditional print media in English and in Spanish to ensure it maximizes the reach of the global market. To do this in a cost efficient manner, Best Buy has utilized the services of Bixal (http://www.bixal.com/), a leading marketer connecting businesses to Hispanics markets. Best Buy’s launch of a total Spanish website in 2007 of www.BestBuy.com/espanol marked the trend for larger corporations to launch sites that allow users to view content including products, service plans, and gift cards in Spanish. Best Buy took the next step by allowing Spanish speaking consumer to click and instantly be connected to Spanish speaking customer service representatives. Best Buy is not the only large company to take this approach, Verizon (http://www.espanol.verizon.com), and even Nike (http://www.nike.com/nikeos/p/nike/language_select/) who separates their Spanish into three categories (Spain, Latin America, and Mexico). And why not, Bixal states U.S. Hispanic and Latin American markets offer near limitless potential for organizations to engage dynamic, influential, and tech savvy communities. Bixal further adds that Hispanics are the largest minority in the U.S. , with roughly 50 million – Hispanics represent 15% of the total U.S.
http://www.onlinehispanictrends.com/ecommerce/