DEFINITION:
Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices.
WHATS THIS MEAN:
This results in advertising that is tailored to you the consumer ranging from simple text messaging to intelligent interactive ad messages. Mobile advertisers create ads and marketing campaigns that define demographic profiles.
HOW DOES IT ALL WORK:
The ads get to you the user through the mobile advertising system. The figure below shows how a mobile advertising system can work. In this example, a company creates and submits a small banner ad to a mobile advertising network and selects the location, time and category as the ad promotion criteria. The mobile advertising network submits these ads to multiple mobile networks and keeps track of the transmission, selection and response to these ads. The mobile system operators review the capabilities of the mobile devices in their network to determine which devices can receive and respond to mobile ads.
